MSR&PC checkoff investments to be highlighted in national television series
Fresh off a 2018 national television appearance on Discovery’s “Diesel Brothers,” the Minnesota Soybean Research & Promotion Council (MSR&PC) is set for another national television appearance, this time with the former star of “Cheers.”
Scheduled to broadcast 3Q/2019, an upcoming episode of “Advancements with Ted Danson” will focus on recent advances in agriculture. Check your local listings for more information.
With a look at MSR&PC, this segment of “Advancements” will highlight the Council’s three main objectives to open new markets, increase the uses for soybeans and to invest in research to improve farmers bottom lines. The show will also inform viewers about how research funded by MSR&PC contributes to improved yields, greater variety availability, environmentally friendly road products, fuel and much more.
“We’re honored to be a part of the ‘Advancements with Ted Danson’ series and to showcase Minnesota soybean farmers,” says Tom Slunecka, chief executive officer for MSR&PC. “What’s really innovative about our organization is farmers are leading the research into these new technologies, and we’re excited to show off the work they do.”
Viewers will also learn about the soybean checkoff, which is federally mandated by the Soybean Promotion, Research, and Consumer Information Act. Each time a Minnesota soybean farmer sells soybeans, one half of one percent of the market price is checked off. Half of the checkoff is utilized by Minnesota, while the other half is utilized by the United Soybean Board.
“Advancements” will bring to light MSR&PC’s dedication and commitment to increasing farmer profitability through the wise investment of checkoff dollars.