This story first appeared in the July-August 2015 issue of Soybean Business, the magazine of the Minnesota Soybean Growers Association. This article comes from the Minnesota Soybean Research & Promotion Council, which has invested soybean checkoff money into the development and research of six core areas.
With a new look and a busy 2015, the Minnesota Soybean Research & Promotion Council will have plenty to talk about at the 34th annual Farmfest, the Redwood County farm show that draws more than 35,000 visitors and 600 exhibitors.
At Minnesota Soybean booth 618, the Council will talk about the soybean checkoff investments made the past few years. Those checkoff investments cover six core areas: production, market development, new uses, environmental stewardship, education and marketing communications.
“The Council has done some amazing things this past year,” says MSR&PC Vice Chairman, Craig Bangasser. “We’ve opened up new markets overseas, we’ve invested in new soybean varieties, we have invested in research to better control aphids, we are developing new leaders, and we continue to look at new ways to use soybeans to increase farmer profitability.”
Bangasser says Farmfest is the perfect forum for MSR&PC to showcase the work it has done.
“You never know where your checkoff will show up,” he says. “But if you stop by the Minnesota Soybean booth, we’ll share how we invest your soybean checkoff dollars, and we’ll welcome you to the Minnesoyta family.”
New this year, MSR&PC will have a kid-friendly, interactive display featuring several facets of soybean farming and production, including the transportation aspect of farming, environmental practices, water and conservation practices, livestock and new uses of soybeans.
The Council will also have on display some of the genetics being developed from the University of Minnesota.
When you’re driving to Farmfest, be on the lookout for Minnesoyta. And when you get there, stop on by booth 618, talk to our farmers and earn a special Minnesoyta gift.
We’ll also be holding a drawing for a John Deere gas grill, donated by Kibble Equipment.
And for the kids, we’ll have a B10 Power Wheels tractor raffle. Stop in and check out our kid-friendly, interactive display, learn about MSR&PC and MSGA, and sign up for a chance to win the B10 Power Wheels tractor.