Because of soybean checkoff investments, Goodyear was able to develop four lines of tires made with soybean oil.
Minnesota farmers are giving back this summer, donating a set of soy-based tires to their respective county sheriffs' department.
The use of soybean oil reduces dependence on petroleum oil, as well as improves overall performance.
Funded by soybean checkoff investments, it took three years of research and development before commercialization was reached in 2014, and three more years before the debut of Assurance Weather Ready’s soybean-oil tread compound. To date, there are four lines of soy-based tires available for purchase.
This summer, the Minnesota Soybean Research & Promotion Council and the state’s 44 organized counties are “Driving Soy” by utilizing Goodyear Tire & Rubber Company’s line of soy-oil tires to highlight value-added products while also giving back to law enforcement agencies in their communities.
Each of Minnesota’s 44 organized soybean counties will have the chance to donate a full set of Goodyear’s Eagle Enforcer All Weather tires – designed specifically for first responder vehicles stationed in all-season climates like Minnesota – to their county sheriff’s department.
Minnesota is the only state in the country to support grassroots county-level soybean boards.
The Driving Soy campaign is aimed at amplifying the checkoff's mission of improving farmer profitability through innovation and value-added uses of soybeans.
Every time a Minnesota soybean farmer sells soybeans, one half of one percent of the market price is checked off. Half of the checkoff is utilized by Minnesota, while the other half is utilized by the United Soybean Board. None of these dollars can be used for legislative or lobbying activities.
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