A Voice for Farmers and Consumers
Whether it’s a new development in soybean research or a milestone in soybean exports, communication and marketing are key elements to each checkoff investment. Producers need to know where their checkoff dollars are being invested to ensure the checkoff program remains effective, efficient and farmer-driven.
In Minnesota, soybean farmers keep up with the latest checkoff developments through a variety of tools – including weekly Soy Minutes on four major radio networks, Minneline, Soybean Business magazine, or right here at mnsoybean.org. Our county soybean boards also help further the soybean checkoff message through a variety of events and promotions throughout the year.