Minnesota Soybean Business

The state of Far[MN]: MSGA launches clothing line

January-February 2021

When COVID-19 shut down the world and hampered fundraising capabilities for the indefinite future, the Minnesota Soybean Growers Association put its collective heads together to figure out creative ways to cover the dollars normally raised from event sponsorships.

It didn’t take long before Far[MN] Apparel Co. was born.

Far[MN] Apparel Co. features a variety of soft-style t-shirts for both men and women. The store’s signature shirt features the Far[MN] logo, paying homage to the state of Minnesota. The shirt designs speak to the rural and agricultural lifestyle farmers are known for.

The name “Far[MN]”was coined by former MSGA President Michael Petefish. All proceeds from the apparel benefit MSGA’s grassroots advocacy mission.

“The goal is to have shirts that the agriculture community resonate with and actually want to purchase,” MSGA Executive Director Joe Smentek said. “All funds from the T-shirt sales go back to helping MSGA fight on behalf of farm families.”

The store is open to any farmer, not just MSGA members or people from Minnesota, and shirts can be shipped across the United States. Those debating a purchase from the store are encouraged to act fast, as only a limited quantity of shirts are printed in each design.

“Once a design is sold out, it’s sold out,” Smentek said. “We will continue to introduce new designs based on farmer feedback.”

The storefront can be found here, or by visiting the MSGA website.


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