Fresh off an acclaimed 2018 national television profile on Discovery’s “Diesel Brothers,” the Minnesota Soybean Research & Promotion Council (MSR&PC) is set for another high-profile appearance through a partnership with DMG Productions.

Scheduled to air Oct. 26 on an episode of “Advancements with Ted Danson” on CNBC, the segment will spotlight the Council’s recent innovations.

“As a farmer, I’m thankful for the opportunity to highlight our diversity and potential of how our Minnesota soybean crop can be used,” says Wheaton farmer Jamie Beyer, who is featured in the episode. “Folks outside the ag community sometimes take for granted just how important the U.S. crops are in providing food, fuel and fiber.”

With a look at MSR&PC, this segment of “Advancements” will highlight the Council’s three main objectives: opening and developing new markets, increasing the uses for soybeans and funding research to improve farmers’ bottom lines. The show will also inform viewers about how research funded by MSR&PC contributes to improved yields, greater variety availability, environmentally friendly road products, renewable fuels and more.

“We’re honored to be a part of the ‘Advancements with Ted Danson’ series and to emphasize the cutting-edge practices of Minnesota soybean farmers,” says MSR&PC CEO Tom Slunecka. “What’s really innovative about our organization is farmers are leading the research into these new technologies, and we’re excited to show off the work they do.”

Viewers will also learn about the soybean checkoff, which is federally mandated by the Soybean Promotion, Research, and Consumer Information Act. Each time a Minnesota soybean farmer sells soybeans, one half of one percent of the market price is checked off. Half of the checkoff is utilized by Minnesota, while the other half is utilized by the United Soybean Board. “Advancements” will bring to light MSR&PC’s dedication and commitment to increasing farmer profitability through the wise investment of checkoff dollars.

“This was a unique opportunity for the Council to amplify our checkoff message while showing the general public some of the innovative ways we are advancing agriculture for generations to come,” says MSR&PC Chair Cole Trebesch. “We couldn’t ask for a larger platform. We feel like we’ve put together a very good story to showcase our organization and Minnesota farmers.”