Three’s company: MSR&PC, MSGA earn agri-marketing awards

Ag Management Solutions, the Minnesota-based company that oversees both the Minnesota Soybean Research & Promotion Council and the Minnesota Soybean Growers Association, earned three Merit awards at the Region 3 Best of 2020 National Agri-Marketing Association (NAMA) Awards Ceremony. More than 200 entries were submitted across the Upper Midwest.

The Council was recognized for its comic-book themed Annual Report, marking the fourth straight year the checkoff organization received a regional award for its fiscal year-in-review booklet. Both MSR&PC and MSGA were awarded for the weekly e-newsletter, Minneline, which is sent to more than 4,000 readers each Thursday. The winning entries were culled from a series of Minnelines published in April 2020, as events moved online and the COVID-19 crisis began severely impacting growers and livestock producers.

A year after taking first place, Soybean Business, MSGA’s official publication, received a Merit award for Best Company and Association magazine. Soybean Business submitted three issues for consideration: its November-December 2019, May-June 2020 and July-August 2020 issues.

“Our team continues to create impactful work that benefits Minnesota farmers,” said Doug Monson, senior director of communications for AMS and editor in chief of Soybean Business. “We are a passionate, hardworking team. Any time you win an award, it’s a tribute to all that sweat equity and team work, and I couldn’t be more proud of this group.”

AMS’ three winning entries will be entered into the national NAMAs, set to take place July 20-22 in Kansas City, Mo.

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